Visit Svalbard. The weirdest destination you’ve never heard of.
Map for reference.
No judgement…promise.
Social posts on Instagram highlight Svalbard’s weird factor, piquing consumer interest for a vacation in a unique destination.
Kesha the Cat tweets from Svalbard. The only cat on an island where cats are banned, she gives a ‘weird’ local perspective to potential Arctic travelers.
OOH signposts points potential travelers to a unique local experience before booking a trip for the real thing.