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Svalbard Tourism

Svalbard Tourism

Chicago Portfolio School

Svalbard.

Nobody knows where it is or how to pronounce it.

Visit Svalbard. The weirdest destination you’ve never heard of.

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Map for reference.

No judgement…promise.



Social posts on Instagram highlight Svalbard’s weird factor, piquing consumer interest for a vacation in a unique destination.


Kesha the Cat tweets from Svalbard. The only cat on an island where cats are banned, she gives a ‘weird’ local perspective to potential Arctic travelers.


OOH signposts points potential travelers to a unique local experience before booking a trip for the real thing.

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