Everlane — Rose Gaylen

copywriter

Stop needlessly wasting time, energy and money on clothes. Free yourself from the fast fashion machine.

Introducing the Everlane Capsule Collection: a big wardrobe with less clothing.

Dress purposefully with Everlane.

Everlane Capsules start the consumer on their journey towards a purposeful wardrobe.

An open letter in the Sunday Edition of the New York Times invites readers to dress with intention.

Instagram posts introduce the Everlane Capsule and show its versatility.

An example wardrobe on Pinterest shows endless possibilities for purposefully chosen quality pieces.

A web component at Everlane.com shows how purchases can be maximized with a capsule for efficiency.

Everlane Purposeful Wardrobe events let participants begin designing their ideal capsule wardrobe with a stylist. This wardrobe is the foundation for an impactful, effortless signature style.